I admit, I didn’t watch Eurovision last night. In fact, I haven’t watched Eurovision in quite a few years. One of the big reasons is its transition from a fun little Europewide song contest to a serious political platform. Somehow, I doubt that Bucks Fizz or Abba would have had their famous wins singing about Black Lives Matter. That, and the phenonemon of block voting whereupon voters, unable to vote for their own countries, vote for surrounding nations. I think this should be banned, or at least given some kind of handicap at the tallying stage.
But I know Ukraine won, to the surprise of nobody. A record televoting points tally too. I was watching Sky News earlier and even they admitted that it was about politics and not music. When you value sympathy over merit, you do a disservice to Eurovision, the people of Ukraine and music in general. Ukraine has been very successful in recent years, but would this “folk rap” have won in any other year? I think not.
In recent years, “virtue signalling” has become a household term. It refers to the caring about hot-button political issues just for the optics rather than having any real feelings about it. We see it every June with companies adopting rainbow logos (more often than not now, the “progress” variant with black and brown and/or the stripes from the transgender pride flag. I’ve discussed my misgivings with lumping in being black or “brown” with sexual orientation- as well as with rainbowwashed capitalism in general- here) .
Virtue signalling accelerated early in the pandemic, when businesses added face masks to their logos to show “they were with you” when they weren’t. Weeks later, an unarmed black man called George Floyd was murdered by a cop. In any other year, corporations would never have felt the need to address something that was so political. But again this was during coronavirus, where the personal became very, very political, and so every single faceless entity wrote rambling social media posts about how they “stood with the black community”, sometimes donating a token amount to organisations benefitting said community (but hardly divesting from the projects that were destroying African villages. Clearly those black lives didn’t matter much to them).
It is now expected of everyone, from the biggest corporations to the Twitter user with two followers, to show “solidarity” with the cause of the week. Since February this has been Ukraine, a country many of these people probably couldn’t even locate on a map prior to this year. We are told that such issues are “not political issues, but human rights concerns”, even though human rights is inherently political. Do you think winning a TV talent show is going to help Danylo and Halyna put food on the table? Is that Ukrainian flag emoji going to do the same? It used to be that the best entry won, but not anymore. I’m not denying that there are likely many people out there who liked the song better than any of the others, but they are drowned out by those craving the optics of voting for the cause celebre.
And as for the people getting tattoos of Ukrainian symbols despite having not one drop of Ukrainian blood…